jack white battle cry

What is there left for Jack White to conquer? Nothing really. So why not tackle that most fundamentally unconquerable thing: noise. “Battle Cry” is noise (as well as the soundtrack to a commercial from White’s own company, Warstic). It pulses, gyrates, grates, shouts, claps and just about causes a ruckus. Its hard to pin down the tone of the track, but that’s always been the appeal of noise. One can push a theme forward, in this case listen to those guitars, but it’s better to just throw the totality of an experience and let the audience determine what it was all about. I mean in these days there’s a battle cry going in every part of our lives at any given time.