Aaron Rice

Minneapolis electro artist Aaron Rice is making his video debut with “Heartthrob Mob” – an eerie vision with comedic accents. Opening with a deep, ominous droning, the video jumps quickly to the inner workings of groomsmen as they prep for a big day across shifting landscapes. We’re treated to a rhythm that burns low and slow, while dramatic posing by the boys reaches levels that keep straight faces from forming. “It’s hip hop”, says the meme, “just take the fucking picture”. “Heartthrob Mob” is just a teaser of Aaron’s long-awaited LP, gracing the digital waves this year and on this new infectious single, Aaron writes, “It’s the perfect video for your Instagram story celebrating narcissism.”