Our deep admiration for the musical genius that is Purity Ring doesn’t stop with their music. Behold the new video for “Fineshrine,” the latest single off their debut album Shrines. The piece is yet another feather in the cap for the Canadian duo. It’s haunting use of chiaroscuro paired with carefully placed, fantastical imagery highlights themes of pain, loss, desire and imagination. This is no happy-go-lucky video, but it stays incredibly true to the song. As Sean pointed out in June, this is without question the band’s best single and I would have to say the same for the video.

Grab Shrines when it drops July 24th via 4AD and catch them at Rock and Roll Hotel on September 19th.

MP3:  Purity Ring – “Fineshrine”