After its premiere as Pete Tong’s “Essential New Tune” on BBC Radio 1 last year, this lovely track from New Yorker Chris Malinchak sent ripples through the electronic music world, gradually reaching over one million YouTube audio hits on the strength of its stripped back, soulful sound and optimistic energy.
On Friday, venerable UK dance label Ministry of Sound unveiled an official video for “So Good to Me” in advance of the track’s May 5th single release. The clip, which follows a little girl in pursuit of her lost pet giraffe, mirrors the straightforward positivity of this Marvin Gaye-sampling hopeful house ballad. Watch it above.
STREAM: Chris Malinchak – “So Good To Me”