Down on the West Coast, we got a saying
If you’re not drinking, then you’re not playing
After some false starts, teaser billboards and a Coachella preview, Lana Del Rey finally, with little fanfare, released a track off her imminent second album Ultraviolence this morning. The Black Keys’ Dan Auerbach was confirmed in February as the album’s producer, and his gritty, bluesy influence is palpable in this first single.
It’s been a while since we’ve heard something truly new, and “West Coast” is nice, yes, but it’s no expansive, commanding, masterpiece first single. If we can compare it to anything off Born To Die, it’s like a softer, darker “Diet Mountain Dew.” But LDR is still a master of duality here, balancing darkness & light, passivity & insistence, dependence & independence. Ultraviolence will be out via Interscope whenever she decides, but our best bet is sometime in May. Until then, a black and white Lana spinning circles on the beach will ease us into spring.
You can catch Lana Del Rey headlining this year’s sweetlife festival at Merriweather Post Pavilion on Saturday, May 10th.